I’ve been receiving a lot of messages from two types of people – existing d2c owners and wanna launch d2c peeps. Most queries go like this,
Shan, how do we solve for ROAS?
How can we increase sales through this channel or idea?
I have a product. Is it suitable for e-commerce?
First and foremost, It’s important to understand that nothing comes easy.
You will face various problems and will need to find solutions.
However, in most cases, issues can be resolved if you ensure that you get FIVE basic things right.
1. Hire the right person to lead.
In your e-commerce journey can feel like venturing into uncharted waters. The right teammate transforms this journey from daunting to exhilarating.
Imagine someone whose skills complement yours, whose vision aligns with yours, and who adds that spark of creativity and problem-solving to every challenge. This isn’t just an employee; it’s a partner in your dream.
2. Hire the right marketing agency.
Think of your marketing agency as your story’s narrator. Your product and vision are the story, but without the right narrator, your tale might never reach its audience.
A capable marketing agency knows how to captivate and engage your audience, spinning your unique narrative into a compelling saga that resonates with hearts and minds, driving not just traffic, but passionate customers to your doorstep.
3. Choose the right platform for launching your store.
Your platform is more than just a marketplace; it’s the stage where your brand performs.
The right platform harmonizes with your brand’s rhythm, amplifying your products to the right audience. It’s about finding a space that feels like home, where your brand can shine, grow, and connect genuinely with your customers.
4. Set a budget.
Budgeting is your roadmap through the financial landscapes of your business. It’s about understanding your limits, but also recognizing your opportunities.
A well-planned budget is a narrative of your journey from small beginnings to great achievements, a story of controlled risks and strategic investments. In this story, you’re not just spending; you’re crafting the financial backbone of your dream.
5. Avoid micromanaging top talents.
Letting go can be hard, but it’s a testament to trust and vision. Micromanagement stifles creativity and dampens the spirit of innovation. By stepping back, you give your team the freedom to fly, to bring their best to the table, and to surprise you.
In my analysis of various D2C companies, I’ve often found that the root of their problems lies in ineffective marketing agencies, hiring issues, or poor PnL (Profit and Loss) forecasting.
What issues are you facing? Comment below, and I will reply or connect you to an ideal contact to help.