A single Chat button Placement will affect your entire business How ?? …
Let’s talk about a small change that made a huge impact in one of my online stores, It’s about the power of a chat button – yes, that little button can make a big difference.
The Big Move: Right to Left
HERE’S THE STORY: In my store, we had a chat button on the bottom right corner of the website. It was a hotspot for customer interactions, with over 120 chats daily. Then, I thought, WHY NOT EXPERIMENT? So, we moved the chat button to the bottom left. And guess what? Our chats dropped by a staggering 80%. We only had 20% of the usual conversations happening!
Understanding Customer Behaviour
WHY DID THIS HAPPEN? It turns out, the answer is pretty simple. Most people browse using their right hand. There’s this natural spot where your thumb rests when you hold your phone or use a mouse – and it’s on the bottom right of the screen. When the chat button was right there, it was easy for customers to reach out. Move it to the left, and it’s like moving a convenience store from the corner of the street to a hidden alley.
Actionable Tip: Placement is Key
SO, WHAT CAN YOU DO WITH THIS INSIGHT? Take a look at your website. Are your key features, especially things like chat buttons, placed where customers can easily find and use them? If not, it might be time for a small but impactful shift.
Remember, the bottom right corner is your friend.
Conclusion
In e-commerce, sometimes the smallest changes can have the biggest impacts. THIS STORY ISN’T JUST ABOUT A CHAT BUTTON; IT’S ABOUT UNDERSTANDING AND ADAPTING TO CUSTOMER BEHAVIOUR. So, keep it simple, keep it accessible, and watch how a small shift can open doors to more customer interactions and trust.