Ever wondered if your business should be on Amazon? Here’s a straightforward take on why Amazon is a game-changer for your brand.
1. Amazon as the Digital ‘Main Street’
Imagine a Busy Mall: Think of Amazon like the biggest shopping center in your city. It’s bustling with customers, all in one place.
Your Shop in the Spotlight: Having your store on Amazon is like having a prime spot in this mall. Even if you’re not making big profits there, the visibility is priceless.
2. Amazon for Discoverability
All Eyes on You: Being on Amazon puts your brand where people are already looking. It’s about being seen, even before making a profit.
Leading Customers to You: Once people know about you on Amazon, they’re more likely to check out your own website. That’s where the real profit-making starts.
3. The Balancing Act: Amazon and Your Website
Start with Amazon for Visibility: Use Amazon to get noticed.
Grow Your Own Site for Profit: Lead those Amazon customers back to your website, where you have more control and better margins.
Key Takeaway
Being on Amazon isn’t just about immediate sales; it’s about getting your brand out there. It’s a stepping stone towards building a wider customer base, which eventually leads to increased profitability on your own site. So, consider Amazon as a valuable part of your business strategy for growth and visibility.