Want to know a secret to successful product testing without breaking the bank? Here’s a real-life lesson I learned from my friend Dawood of Tinyzo, who recently scored a big win in the e-commerce world.
1. The Power of Online Marketplaces
– Dawood’s Success Story : Dawood’s brand got bought for a huge amount by a Bangalore-based company. How did he do it? He mastered selling on platforms like Amazon and Flipkart.
– Reach Millions Easily : Instead of spending a fortune on market testing, list your product on Amazon. It’s a direct line to countless potential customers.
2. Cutting Out the Middleman
– Old Way: Distributors to Retailers : Traditionally, you’d go through distributors who then get your product to retailers. It’s a long chain.
– New Way: Direct to Retailer (Amazon) : Now, you can skip the middleman. Amazon acts as a massive retailer where you can showcase your product directly to consumers.
3. Cost-Effective Market Testing
– No Need for Big Bucks : Forget about pouring millions into testing. On Amazon, a few thousand dollars is often enough to see if your product will catch on.
– Immediate Customer Feedback : You get to see quickly whether customers like your product or not, which is crucial for making improvements.
4. Starting Your Own Platform
– First, Test on Marketplaces : Use Amazon to test the waters and build a customer base.
– Then, Launch Your Website : Once you know your product has a market, you can start thinking about your own website or store.
Conclusion
Marketplaces like Amazon offer an accessible and cost-effective way to test your products and reach customers directly. By starting here, you can validate your product with minimal investment before scaling up to your own platforms.
Totally, it’s about smart distribution and understanding your market. Use these platforms to your advantage, and watch your business grow.